🚨 Obsession BTS! 🚨 This was an interesting rig me and @kate_oja put together so we didn’t see the hose behind @indenavarrette ! @curry.barker was like “ let’s get creative” and I think we met the challenge! What do yall think?! Huge shoutout to our head of department @allieshehornart and @haleynjohnson for being a great producer and so kind ! Truly hope our paths cross again! #Obsession #horror #sfx #mua #movies
@kaitlin_lyerlyWatching it in its original place is always the most accurate source.
A multiplier needs two things: a trustworthy publish date and a duration. At least one is missing on this record (on Instagram the publish date is often just the collection time) — so we are not making a multiplier up.
Why this video worked
Every line below is computed from this video’s own numbers. No guesses, no filler.
- The title asks a question
The title asks a question. A question pushes viewers to wait for the answer and to comment.
The numbers
All of it comes from the API. If a value is missing you see a dash — nothing is estimated in its place.
📈 Growth history
The real view record that builds up as we measure the video again and again.
Only a small share of the videos in our pool have more than one real measurement. This one was measured once (or always at the same value) — rather than drawing a meaningless flat line, we say so.
A free scorecard derived from this video’s own numbers — separate from the AI Lab, costs no tokens.
🔍 Deep Analysis
Open this video with AI
The numbers above tell you how well the video is doing. The AI Lab looks inside it: it reads the opening frame, the edit and the sound, and answers “how would you do this”.
- Hook score (0–10) and why it stops the scroll
- First 3 seconds — opening frame and composition
- Why it went viral — one clear answer
- Edit / structure — how the video is built
- Target audience + music/sound strategy
- Actionable recipe — step by step, how you catch it
After the analysis you can ask follow-up questions about the same video.